'Say No to Ageism' Campaign and Elder Abuse Prevention (Ireland)

‘Say No to Ageism’ campaign launched

The ‘Say No to Ageism’ campaign (2009) was launched last week. The campaign will focus on encouraging individuals to question their own attitude and then say no to ageism, to tackle the problem especially in employment and the provision of services and make changes to their own environment.

 “With the upcoming World Elder Abuse Awareness Day on June 15, the ‘Say No to Ageism’ campaign offers another opportunity to challenge negative attitudes and perceptions that devalue and dis-empower older people. Such attitudes and perceptions can lead to a tolerance and acceptance of abuse,” said Frank Murphy, Chair of the National Elder Abuse Steering Committee.

SOURCE:   Irish Medical News

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