Campaign Highlights Adult Abuse (UK)

Campaign highlights adult abuse

The plight of adults suffering verbal, physical or sexual abuse and financial exploitation is the focus of a new public awareness drive in Renfrewshire.

The campaign claims some vulnerable adults need the same protection as children from potential abusers.

Its message will be carried is a series of adverts on billboards, buses and newspapers in Renfrewshire over the next two months.

The £13,000 campaign is being run by the area's adult protection committee.

A report by Action on Elder Abuse also concluded that property and cash worth nearly £8m, including 31 homes, had been stolen from UK pensioners in one 12-month period.

'Devastating consequences'

"But this isn't always the case and many adults are in danger of being harmed, often by the people who should care for them."

Sup Donald McCallum, of Strathclyde Police, said the abuse of vulnerable adults could have "devastating consequences for those unfortunate enough to be on the receiving end".

Abriged

SOURCE: BBC News, UK

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